'Caminito del Rey Experience' beats the average emotional impact which is common in the case of entertainment by 70%
The management company in charge of El Caminito del Rey path has done a research on the visual and emotional impact created on people by the route.
'This study has allowed us to get inside the mind of those who visited the path and find out what spot are they most excited by', Mr Francisco Campano, the manager of the company responsible for El Caminito del Rey, explained.
Director of Fusión Comunicación & Estrategia Gabriel Carrascosa underlined the importance of measuring what is hidden inside people in order to make experiences more satisfying for tourists.
Environment and Territory Promotion Representative for the Málaga County Council Marina Bravo claims that these results are going to be used for improving this site and to make the exit of the path more beautiful.